Websites like Amazon & Etsy have made it easier than ever for new pet product companies to pop up & sell their gear, and it’s hard to tell who makes good stuff & who doesn’t. That’s why we hired a team of expert pet owners to test out & do the fact digging so that you don’t have to. We do this through an extensive testing & writing process.

We do this through an extensive testing & writing process.

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First, we don’t just look at products you can find on Amazon – we look at other retailers and independent stores to make sure we give you a definitive answer on what the best products on the market are.

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Second, we figure out what you & other pet owners are looking for in a product. With hundreds of breeds, various lifestyles, and divergent priorities, everyone has different needs for the products they’re looking for. We made sure to take all of that into.

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Third, we do our research. Even though we’re the experts, we also consider the experiences of thousands of other pet owners that had come before us & used the products out themselves. Our experts’ opinions are important, but yours are too.

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Lastly, we pick our winners. Not every product on the market gets our recommendation. Honestly, most don’t. We don’t sugarcoat our reviews of products that we don’t think you should buy. Our team is adding new reviews every week.

We do the hard work for you

Finding the best products for you pet is hard! We try to make it easy by painstakingly buying, testing, and reviewing all the products your pets could ever want so you don’t have to go through the trouble of buying products that aren’t up to what your pet deserves.

The products we review are tested on real dogs right here in Raleigh, NC, we put pet products to the test so you don’t have to.

Who we are

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Tara Lynn

Chief Editor

Tara Lynn used to be a full-time WRAL reporter but she left a few years ago to grow her photography business.

She still pops up on TVs in Raleigh, NC sometimes filling in as an anchor on Raleigh’s WRAL news station.

Tara is the owner of Tara Lynn & Co. Photo where she brings creative projects to life as a visual storyteller for pets, families and professionals.

Tara specializes in pet and commercial photography.

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Steph Coelho


Steph Coelho is a professional writer, editor, and creative consultant with years of experience creating and developing various forms of content, including reported works, sponsored content, and marketing materials.

She specializes in health writing, but also has experience with other subject matter.

Her bylines have been featured on sites like The Washington Post, Healthline, Everyday Health, Medical News Today, Greatist, Well+Good, WebMD, and more. is the pet parent’s cheat code. Your pets deserve the best, so we spot the best products for you and provide helpful tips so you can be the best pet parent possible. Click below to read reviews of our favorite products!